Tady Lures
This design resembles jigs popularized in the Northeast, but the action is quite different. Due to construction and materials, these lures flutter on the drop and swim during the retrieve. A number of East Coast species — stripers, bluefish, black sea bass and more — have given their sign of approval.
Crippled Herring
This more traditional flutter jig from Luhr-Jensen is designed for vertical jigging. It’s proven successful on a variety of species throughout the Pacific, the Atlantic and the Gulf of Mexico for many years.
Chuggers
Use sound and vibration to draw strikes, a deadly recipe for roosterfish.
Hogy SI Epoxy Jig
Another spinoff of the classic vertical jig, this lure features vivid scale finish and durable epoxy coating, and is designed for medium to fast retrieves to target speedy saltwater game fish.
Cotton Cordell Pencil Popper
Responsible for countless striper and bluefish catches in the Northeast, this lure is now a standard for anglers targeting roosterfish in the Pacific.
Storm Wildeye Swim Shad
Its lifelike appearance and built-in swimming action make this lure effective in a number of situations, both inshore and offshore.
Tsunami Split Tail Minnow
This weighted soft-plastic jerkbait passes for an anchovy, a silversides and several other small baitfish, so it appeals to a variety of game fish around the world.
Bucktail Jig
Perhaps the most widely traveled lure of all time is the bucktail jig. First developed and popularized by Bill Upperman of Atlantic City, New Jersey, this straightforward bucktail with a lima-bean head proved deadly on striped bass and, shortly thereafter, on a range of species worldwide. It’s been said if you had only one lure to fish, this would be it. So universal is its success that this jig was a critical component in the fishing survival kit issued to World War II servicemen.
Scrambled-Egg Tady Lure
The scrambled-egg pattern from Tady Lures bears little resemblance to natural bait, yet accounts for numerous catches, including this oceanic bonito or skipjack, in the Pacific and the Atlantic.
Dead Ringer Swimbaits
Swimbaits by Tsunami, Storm and others look and act like real baitfish. They come in color schemes to match the natural prey of many species.